Birthday Cake Square
Processing
4
Ultra-processed
Group 4 of 4 on the NOVA scale
Additives listed
13
0 we grade moderate or higher
11 of them not yet assessed here
Sugars per 100g
26.20g
High
UK FSA front of pack threshold
Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.
Additives (13)
This label lists 4 colours, 3 thickeners and gelling agents, 2 emulsifiers, 2 raising agents, 1 antioxidant and 1 additive.
E322
Lecithin
Emulsifier
What it is. A natural emulsifier, usually from soya or sunflower.
Why it is used. Keeps chocolate smooth and stops ingredients separating.
What the evidence says. Safe and widely used. Only relevant if the source, such as soya, is an allergen for you.
Permitted freely. Source allergen must be declared.
Assessed against EFSA, JECFA. Full entry for E322
E415
Xanthan gum
Thickener and stabiliser
What it is. A fibre made by fermenting sugars with a bacterium, which thickens liquids at very low doses.
Why it is used. Thickens sauces and dressings and gives structure to gluten free baking.
What the evidence says. Passes through largely undigested and is treated as safe by regulators, with no numerical intake limit. Very large amounts act as fibre does, which is a digestive effect rather than a safety one.
Permitted freely.
Assessed against EFSA, JECFA. Full entry for E415
Also on the label, not assessed here yet
- E133 Brilliant blue FCF colour
- E160C Paprika extract, capsanthin colour
- E161B Lutein colour
- E162 Beetroot red, betanin colour
- E306 Tocopherol-rich extract antioxidant
- E410 Locust bean gum thickener
- E414 Acacia gum (gum arabic) thickener
- E422 Glycerol other
- E450 Diphosphates raising agent
- E492 Sorbitan tristearate emulsifier
- E500 Sodium carbonates raising agent
Names and jobs come from the register of additives permitted in Great Britain, which we have not finished transcribing: a code shown without a name is a gap in our coverage, not a finding that it is unapproved. Naming one is not grading it either. Full detail appears only where we have an assessment against a named authority, so all of this describes our coverage rather than these additives. Most are common and low concern.
Ingredients
Wheat flour, oligofructose, sugar, vegetable fats (palm, shea), humectant (glycerol), wheat fibre, fructose, water, egg white powder, raising agents (diphosphates, sodium bicarbonate), flavourings, whey powder (milk), salt, lactose (milk), skimmed milk powder, thickeners (arabic gum, locust bean gum, xanthan gum), emulsifiers (lecithins (contains soy)), sorbitan tristearate), colours (beetroot red, brilliant blue FCF, paprika extract, lutein), antioxidant (tocopherol-rich extract). For allergens, see ingredients in bold. May contain tree nuts.
As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.