Sourdough Wholemeal
Processing
4
Ultra-processed
Group 4 of 4 on the NOVA scale
Additives listed
2
1 we grade moderate or higher
Counted from the label, not by quantity
Salt per 100g
0.94g
Medium
UK FSA front of pack threshold
Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.
Additives (2)
This label lists 1 antioxidant and 1 colour.
E129
Allura Red AC
Red colour
What it is. A synthetic red dye, sometimes labelled Red 40 in the US.
Why it is used. Colours sweets, drinks, cereals and baked goods.
What the evidence says. Another Southampton Six colour. Beyond the hyperactivity signal, some newer animal research on gut inflammation has renewed interest, though that is early and not settled in humans.
Children's activity warning in the UK and EU. In the US it remains permitted, though several states have moved to restrict synthetic dyes in school food.
Assessed against UK FSA, EFSA, US FDA. Full entry for E129
E300
Ascorbic acid (vitamin C)
Antioxidant
What it is. Vitamin C, added to protect colour and flavour and sometimes to fortify.
Why it is used. Stops browning in juices and cut fruit, protects fats, and boosts vitamin content.
What the evidence says. Beneficial and harmless at the levels used. Included here as a reminder that an E number is just a code, and plenty of them are ordinary nutrients.
Permitted freely, no concern.
Assessed against EFSA, JECFA. Full entry for E300
Ingredients
Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamine), Water, Wholemeal Wheat Flour (129%), Sour Dough (5%) (Wheat Flour, Water, Yeast, Salt), Vegetable Oil, Yeast, Vinegar, Fermented Wheat Flour, Vegetable Fibre, Wheat Bran, Salt, Psyllium Husk Powder, Natural Flavouring, Flour Treatment Agent: Ascorbic Acid.
As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.