Ultra Strawberry Dreams
Processing
4
Ultra-processed
Group 4 of 4 on the NOVA scale
Additives listed
9
2 we grade moderate or higher
4 of them not yet assessed here
Nutrients
–
Nothing above the low band
Or no figures recorded at all
Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.
Additives (9)
This label lists 3 colours, 2 acidity regulators, 2 sweeteners, 1 emulsifier and 1 preservative.
E110
Sunset Yellow FCF
Orange-yellow colour
What it is. A synthetic orange yellow dye.
Why it is used. Colours squashes, sweets, snacks and desserts.
What the evidence says. Also one of the Southampton Six, carrying the same signal for hyperactivity in sensitive children.
UK and EU require the children's activity warning. Permitted in the US.
Assessed against UK FSA, EFSA. Full entry for E110
E129
Allura Red AC
Red colour
What it is. A synthetic red dye, sometimes labelled Red 40 in the US.
Why it is used. Colours sweets, drinks, cereals and baked goods.
What the evidence says. Another Southampton Six colour. Beyond the hyperactivity signal, some newer animal research on gut inflammation has renewed interest, though that is early and not settled in humans.
Children's activity warning in the UK and EU. In the US it remains permitted, though several states have moved to restrict synthetic dyes in school food.
Assessed against UK FSA, EFSA, US FDA. Full entry for E129
E211
Sodium benzoate
Preservative
What it is. A preservative that stops yeasts, moulds and some bacteria growing in acidic foods.
Why it is used. Used in soft drinks, sauces, pickles and dressings.
What the evidence says. EFSA re-evaluated it in 2016 and kept an acceptable daily intake, with normal exposure below it. The known issue is specific: in acidic drinks that also contain vitamin C, benzoate can form small amounts of benzene, so manufacturers reformulated to avoid the combination. It was also present in the drink mixes used in the Southampton hyperactivity study, though the warning requirement that followed applies to the colours rather than to benzoate.
Permitted with maximum levels in the foods where it is allowed.
Assessed against EFSA, UK FSA. Full entry for E211
E950
Acesulfame K
Artificial sweetener
What it is. A calorie free intense sweetener, often blended with other sweeteners to round out taste.
Why it is used. Used in diet drinks, dairy and confectionery.
What the evidence says. Long treated as safe by regulators. Some recent research on sweeteners and the gut microbiome is ongoing, but nothing has changed the official safety position.
Permitted with an acceptable daily intake in all three regions.
Assessed against EFSA, JECFA. Full entry for E950
E330
Citric acid
Acidity regulator
What it is. A mild acid found naturally in citrus fruit, made commercially by fermentation.
Why it is used. Adds tartness, balances flavour and helps preserve. One of the most used additives in food.
What the evidence says. Safe at food levels. No credible health concern for the additive itself.
Permitted freely.
Assessed against EFSA, JECFA. Full entry for E330
Also on the label, not assessed here yet
- E133 Brilliant blue FCF colour
- E331 Sodium citrates acidity regulator
- E445 Glycerol esters of wood rosin emulsifier
- E968 Erythritol sweetener
Names and jobs come from the register of additives permitted in Great Britain, which we have not finished transcribing: a code shown without a name is a gap in our coverage, not a finding that it is unapproved. Naming one is not grading it either. Full detail appears only where we have an assessment against a named authority, so all of this describes our coverage rather than these additives. Most are common and low concern.
Ingredients
CARBONATED WATER, FLAVOUR ENHANCER ERYTHRITOL), ACID (CITRIC ACID), TAURINE (0.4%), ACIDITY REGULATOR (SODIUM CITRATES), NATURAL STRAWBERRY FLAVOURING WITH OTHER NATURAL FLAVOURINGS, PANAX SINSENG ROOT EXTRACT (0.08%), PRESERVATIVES (POTASSIUM SORBATE SODIUM BENZOATE), CAFFEINE (0.03%), SWEETENERS SUCRALOSE ACESULFAME K), L-CARNITINE L-TARTRATE (0.015%) VITAMINS (B3, B5, B6, B12), STABILISER (GLYCEROL ESTERS OF WOOD ROSINS), GUARANA SEED EXTRACT (0.002%), INOSITOL COLOURS (129, E110, E133).
As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.