Just Love Happy Birthday Cake
Enjoyed By Everyone
Processing
4
Ultra-processed
Group 4 of 4 on the NOVA scale
Additives listed
16
0 we grade moderate or higher
9 of them not yet assessed here
Sugars per 100g
51g
High
UK FSA front of pack threshold
Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.
Additives (16)
This label lists 5 thickeners and gelling agents, 2 acidity regulators, 2 colours, 2 emulsifiers, 2 raising agents, 1 antioxidant, 1 additive and 1 preservative.
E202
Potassium sorbate
Preservative
What it is. The potassium salt of sorbic acid, which stops mould and yeast growth.
Why it is used. Used in cheese, baked goods, dried fruit, wine and dressings.
What the evidence says. Widely used and long regarded as one of the gentler preservatives. EFSA's 2015 re-evaluation lowered the acceptable daily intake and noted gaps in the genotoxicity data, asking for more work, while finding no evidence of harm at the levels actually used.
Permitted with maximum levels. EFSA has asked for further data rather than restricted it.
Assessed against EFSA. Full entry for E202
E471
Mono- and diglycerides of fatty acids
Emulsifier
What it is. Fat derived emulsifiers, closely related to ordinary dietary fats.
Why it is used. One of the most used additives in food: bread, margarine, ice cream, cakes and sauces.
What the evidence says. The body handles these much as it handles other fats, and EFSA's re-evaluation raised no safety concern at the levels used. They sit in the same broad emulsifier and gut microbiome research question as the others, which remains unsettled.
Permitted without a numerical limit. The fat source is not always stated, which matters for some diets rather than for safety.
Assessed against EFSA. Full entry for E471
E100
Curcumin
Yellow colour
What it is. The yellow pigment from turmeric root.
Why it is used. Colours mustards, sauces, dairy, confectionery and savoury snacks.
What the evidence says. A plant pigment people have eaten as a spice for a very long time, and regulators treat it as safe with an acceptable daily intake. EFSA noted that children who eat a lot of the foods it is used in could approach that intake, which is a reason to watch total use rather than a sign of harm.
Permitted with maximum levels in the foods where it is allowed.
Assessed against EFSA, JECFA. Full entry for E100
E160A
Carotenes
Yellow to orange colour
What it is. The orange pigments found in carrots and other vegetables, either extracted or made synthetically.
Why it is used. Colours margarine, soft drinks, dairy, and sweets.
What the evidence says. The same compound the body turns into vitamin A, and safe at the levels used in food. High dose beta-carotene supplements have been linked to harm in smokers, but those doses are far above anything a colour in food delivers, and conflating the two is a common mistake.
Permitted. The supplement findings apply to concentrated doses, not to food colouring.
Assessed against EFSA, JECFA. Full entry for E160A
E300
Ascorbic acid (vitamin C)
Antioxidant
What it is. Vitamin C, added to protect colour and flavour and sometimes to fortify.
Why it is used. Stops browning in juices and cut fruit, protects fats, and boosts vitamin content.
What the evidence says. Beneficial and harmless at the levels used. Included here as a reminder that an E number is just a code, and plenty of them are ordinary nutrients.
Permitted freely, no concern.
Assessed against EFSA, JECFA. Full entry for E300
E330
Citric acid
Acidity regulator
What it is. A mild acid found naturally in citrus fruit, made commercially by fermentation.
Why it is used. Adds tartness, balances flavour and helps preserve. One of the most used additives in food.
What the evidence says. Safe at food levels. No credible health concern for the additive itself.
Permitted freely.
Assessed against EFSA, JECFA. Full entry for E330
E415
Xanthan gum
Thickener and stabiliser
What it is. A fibre made by fermenting sugars with a bacterium, which thickens liquids at very low doses.
Why it is used. Thickens sauces and dressings and gives structure to gluten free baking.
What the evidence says. Passes through largely undigested and is treated as safe by regulators, with no numerical intake limit. Very large amounts act as fibre does, which is a digestive effect rather than a safety one.
Permitted freely.
Assessed against EFSA, JECFA. Full entry for E415
Also on the label, not assessed here yet
- E331 Sodium citrates acidity regulator
- E341 Calcium phosphates raising agent
- E413 Tragacanth thickener
- E414 Acacia gum (gum arabic) thickener
- E422 Glycerol other
- E440 Pectin thickener
- E461 Methyl cellulose thickener
- E475 Polyglycerol esters of fatty acids emulsifier
- E500 Sodium carbonates raising agent
Names and jobs come from the register of additives permitted in Great Britain, which we have not finished transcribing: a code shown without a name is a gap in our coverage, not a finding that it is unapproved. Naming one is not grading it either. Full detail appears only where we have an assessment against a named authority, so all of this describes our coverage rather than these additives. Most are common and low concern.
Ingredients
Sugar, Pasteurised Egg, Gluten Free Flour [Rice Flour, Potato Starch, Tapioca Starch, Maize Flour, Raising Agents (Mono Calcium Phosphate, Sodium Bicarbonate), Stabiliser (Xanthan Gum)], Cake Margarine [Palm Oil, Rapeseed Oil, Water, Salt, Flavouring], Plum & Raspberry Jam (6%) [Glucose-Fructose Syrup, Plum Puree Concentrate, Sugar, Raspberry Puree, Acidity Regulators (Citric Acid, Tri-Sodium Citrate), Gelling Agent (Pectin), Preservative (Potassium Sorbate), Colour (Black Carrot), Natural Flavourings], Vegetable Oils (Rapeseed Oil, Palm Oil), Glucose Syrup, Water, Humectant (Vegetable Glycerine), Emulsifiers (Methyl Cellulose, Mono - and Diglycerides of Fatty Acids, Polyglycerol Esters of Fatty Acids, Acacia Gum), Flavourings, Stabilisers (Gum Tragacanth, Xanthan Gum), Pasteurised Egg White Powder, Raising Agents (Sodium Bicarbonate, Mono Calcium Phosphate), Corn Starch, Colours (Beetroot, Curcumin, Carotenes, Anthocyanin Extract, Spirulina Extract), Antioxidants (Citric acid, Ascorbic acid)
As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.