Just Love Food Vegan Chocolate Cake

Unknown brand

5060227120825

Processing

4

Ultra-processed

Group 4 of 4 on the NOVA scale

Additives listed

10

1 we grade moderate or higher

5 of them not yet assessed here

Sugars per 100g

33g

High

UK FSA front of pack threshold

Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.

This label lists 2 colours, 2 emulsifiers, 2 raising agents, 2 thickeners and gelling agents, 1 additive and 1 preservative.

E171 Titanium dioxide
Whitener and opacifier
Moderate moderate evidence

What it is. A bright white pigment used to make sweets, icing, sauces and coatings look opaque and white.

Why it is used. Purely cosmetic. It changes appearance, not taste or safety of the food.

What the evidence says. In 2021 the EU food safety body EFSA concluded it could no longer be considered safe as a food additive, mainly because possible genetic damage from the tiny particles could not be ruled out. That is a precautionary call rather than proof of harm in people.

Regulatory status UK Permitted EU Banned as a food additive US Permitted

Banned as a food additive in the EU since 2022. Still permitted in the UK and the US, which reached different conclusions on the same evidence. A clear case of the same additive, different rules.

Assessed against EFSA, UK FSA, US FDA. Full entry for E171

E202 Potassium sorbate
Preservative
Low moderate evidence

What it is. The potassium salt of sorbic acid, which stops mould and yeast growth.

Why it is used. Used in cheese, baked goods, dried fruit, wine and dressings.

What the evidence says. Widely used and long regarded as one of the gentler preservatives. EFSA's 2015 re-evaluation lowered the acceptable daily intake and noted gaps in the genotoxicity data, asking for more work, while finding no evidence of harm at the levels actually used.

Regulatory status UK Permitted EU Permitted US Permitted

Permitted with maximum levels. EFSA has asked for further data rather than restricted it.

Assessed against EFSA. Full entry for E202

E471 Mono- and diglycerides of fatty acids
Emulsifier
Low limited evidence

What it is. Fat derived emulsifiers, closely related to ordinary dietary fats.

Why it is used. One of the most used additives in food: bread, margarine, ice cream, cakes and sauces.

What the evidence says. The body handles these much as it handles other fats, and EFSA's re-evaluation raised no safety concern at the levels used. They sit in the same broad emulsifier and gut microbiome research question as the others, which remains unsettled.

Regulatory status UK Permitted EU Permitted US Permitted

Permitted without a numerical limit. The fat source is not always stated, which matters for some diets rather than for safety.

Assessed against EFSA. Full entry for E471

E160A Carotenes
Yellow to orange colour
No real concern strong evidence

What it is. The orange pigments found in carrots and other vegetables, either extracted or made synthetically.

Why it is used. Colours margarine, soft drinks, dairy, and sweets.

What the evidence says. The same compound the body turns into vitamin A, and safe at the levels used in food. High dose beta-carotene supplements have been linked to harm in smokers, but those doses are far above anything a colour in food delivers, and conflating the two is a common mistake.

Regulatory status UK Permitted EU Permitted US Permitted

Permitted. The supplement findings apply to concentrated doses, not to food colouring.

Assessed against EFSA, JECFA. Full entry for E160A

E415 Xanthan gum
Thickener and stabiliser
No real concern strong evidence

What it is. A fibre made by fermenting sugars with a bacterium, which thickens liquids at very low doses.

Why it is used. Thickens sauces and dressings and gives structure to gluten free baking.

What the evidence says. Passes through largely undigested and is treated as safe by regulators, with no numerical intake limit. Very large amounts act as fibre does, which is a digestive effect rather than a safety one.

Regulatory status UK Permitted EU Permitted US Permitted

Permitted freely.

Assessed against EFSA, JECFA. Full entry for E415

Also on the label, not assessed here yet

  • E422 Glycerol other
  • E450 Diphosphates raising agent
  • E461 Methyl cellulose thickener
  • E475 Polyglycerol esters of fatty acids emulsifier
  • E500 Sodium carbonates raising agent

Names and jobs come from the register of additives permitted in Great Britain, which we have not finished transcribing: a code shown without a name is a gap in our coverage, not a finding that it is unapproved. Naming one is not grading it either. Full detail appears only where we have an assessment against a named authority, so all of this describes our coverage rather than these additives. Most are common and low concern.

Sugar, Water, Wheat Flour [Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin], Vegetable Oil (Rapeseed), Cake Margarine [Palm Oil, Rapeseed Oil, Water, Salt, Flavouring], Cocoa Powder, Glucose Syrup, Humectant (Vegetable Glycerine), Dark Chocolate [Cocoa Mass, Raw Cane Sugar, Cocoa Butter], Wheat Protein Isolate, Raising Agents (Sodium Bicarbonate, Disodium Pyrophosphate), Wheat Starch, Emulsifiers (Methylcellulose, Polyglycerol Esters of Fatty Acids, Mono - and Diglycerides of Fatty Acids), Flavourings, Stabiliser (Xanthan Gum), Colours (Carotene, Titanium Dioxide, Iron Oxide), Preservative (Potassium Sorbate), Chocolate contains 60% Cocoa Solids

As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.

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