COCO pops TOASTED RICE CEREAL AND MILK BAR

Kellogg's

5059321007507

Processing

4

Ultra-processed

Group 4 of 4 on the NOVA scale

Additives listed

5

0 we grade moderate or higher

3 of them not yet assessed here

Sugars per 100g

26g

High

UK FSA front of pack threshold

Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.

This label lists 2 antioxidants, 1 emulsifier, 1 additive and 1 sweetener.

E420 Sorbitol
Sweetener and humectant
Low strong evidence

What it is. A sugar alcohol, about half as sweet as sugar, which also holds moisture.

Why it is used. Used in sugar free sweets and gum, and to keep baked goods soft.

What the evidence says. Not a toxicity question at all. Sugar alcohols are poorly absorbed, so a large amount draws water into the gut and has a laxative effect. That is well established, predictable and dose dependent, which is why the label has to say so.

Regulatory status UK Permitted with limits or a warning EU Permitted with limits or a warning US Permitted with limits or a warning

Permitted. Foods with more than 10 per cent polyols must carry the statement that excessive consumption may produce laxative effects.

Assessed against EFSA, UK FSA. Full entry for E420

E322 Lecithin
Emulsifier
No real concern strong evidence

What it is. A natural emulsifier, usually from soya or sunflower.

Why it is used. Keeps chocolate smooth and stops ingredients separating.

What the evidence says. Safe and widely used. Only relevant if the source, such as soya, is an allergen for you.

Regulatory status UK Permitted EU Permitted US Permitted

Permitted freely. Source allergen must be declared.

Assessed against EFSA, JECFA. Full entry for E322

Also on the label, not assessed here yet

  • E304 Fatty acid esters of ascorbic acid antioxidant
  • E307 Alpha-tocopherol antioxidant
  • E422 Glycerol other

Names and jobs come from the register of additives permitted in Great Britain, which we have not finished transcribing: a code shown without a name is a gap in our coverage, not a finding that it is unapproved. Naming one is not grading it either. Full detail appears only where we have an assessment against a named authority, so all of this describes our coverage rather than these additives. Most are common and low concern.

(EN) CHOCOLATE FLAVOUR TOASTED RICE CEREAL AND MILK BAR INGREDIENTS: Rice (33%), vegetable oils (palm, coconut) in varying proportions, sweetened condensed skimmed milk (10%) (skimmed milk, sugar), glucose syrup, sugar, starch, invert sugar syrup, fat reduced cocoa powder, whey powder (milk), skimmed milk powder (3%), fructose, oligofructose, humectants (glycerol, sorbitol, calcium carbonate, barley malt extract, salt, emulsifiers (soy lecithins), vanilla extract, natural flavourings, antioxidants (ascorbyl palmitate, alpha tocopherol), niacin, iron, vitamin B6, riboflavin, thiamin, vitamin D, folic acid, vitamin B12.

As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.

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