Hellfire Pete
kimm & miller
Processing
4
Ultra-processed
Group 4 of 4 on the NOVA scale
Additives listed
4
0 we grade moderate or higher
Counted from the label, not by quantity
Salt per 100g
2g
High
UK FSA front of pack threshold
Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.
Additives (4)
This label lists 2 preservatives, 1 acidity regulator and 1 thickener or gelling agent.
E202
Potassium sorbate
Preservative
What it is. The potassium salt of sorbic acid, which stops mould and yeast growth.
Why it is used. Used in cheese, baked goods, dried fruit, wine and dressings.
What the evidence says. Widely used and long regarded as one of the gentler preservatives. EFSA's 2015 re-evaluation lowered the acceptable daily intake and noted gaps in the genotoxicity data, asking for more work, while finding no evidence of harm at the levels actually used.
Permitted with maximum levels. EFSA has asked for further data rather than restricted it.
Assessed against EFSA. Full entry for E202
E211
Sodium benzoate
Preservative
What it is. A preservative that stops yeasts, moulds and some bacteria growing in acidic foods.
Why it is used. Used in soft drinks, sauces, pickles and dressings.
What the evidence says. EFSA re-evaluated it in 2016 and kept an acceptable daily intake, with normal exposure below it. The known issue is specific: in acidic drinks that also contain vitamin C, benzoate can form small amounts of benzene, so manufacturers reformulated to avoid the combination. It was also present in the drink mixes used in the Southampton hyperactivity study, though the warning requirement that followed applies to the colours rather than to benzoate.
Permitted with maximum levels in the foods where it is allowed.
Assessed against EFSA, UK FSA. Full entry for E211
E330
Citric acid
Acidity regulator
What it is. A mild acid found naturally in citrus fruit, made commercially by fermentation.
Why it is used. Adds tartness, balances flavour and helps preserve. One of the most used additives in food.
What the evidence says. Safe at food levels. No credible health concern for the additive itself.
Permitted freely.
Assessed against EFSA, JECFA. Full entry for E330
E415
Xanthan gum
Thickener and stabiliser
What it is. A fibre made by fermenting sugars with a bacterium, which thickens liquids at very low doses.
Why it is used. Thickens sauces and dressings and gives structure to gluten free baking.
What the evidence says. Passes through largely undigested and is treated as safe by regulators, with no numerical intake limit. Very large amounts act as fibre does, which is a digestive effect rather than a safety one.
Permitted freely.
Assessed against EFSA, JECFA. Full entry for E415
Ingredients
Water, Chilli Powder, Spirit Vinegar, Chilli Flakes, Garlic Powder, Onion Powder, Salt, Modified Corn Starch, Acid (Citric Acid), Stabiliser (Xanthan Gum), Flavouring, Preservatives (Sodium Benzoate, Potassium Sorbate).
As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.