Unwrapped Food

Chocolate fudge cake

Pepe's Piri Piri

5012345600123

Processing

4

Ultra-processed

Group 4 of 4 on the NOVA scale

Additives listed

14

1 we grade moderate or higher

11 of them not yet assessed here

Sugars per 100g

27.92g

High

UK FSA front of pack threshold

Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.

Additives (14)

This label lists 5 colours, 2 acidity regulators, 2 emulsifiers, 2 raising agents, 1 carrier, 1 additive and 1 thickener or gelling agent.

E129 Allura Red AC
Red colour Moderate moderate evidence

What it is. A synthetic red dye, sometimes labelled Red 40 in the US.

Why it is used. Colours sweets, drinks, cereals and baked goods.

What the evidence says. Another Southampton Six colour. Beyond the hyperactivity signal, some newer animal research on gut inflammation has renewed interest, though that is early and not settled in humans.

Regulatory status UK Permitted with limits or a warning EU Permitted with limits or a warning US Permitted with limits or a warning

Children's activity warning in the UK and EU. In the US it remains permitted, though several states have moved to restrict synthetic dyes in school food.

Assessed against UK FSA, EFSA, US FDA. Full entry for E129

E466 Carboxymethyl cellulose
Thickener and stabiliser Low limited evidence

What it is. A modified plant fibre used to thicken and stabilise.

Why it is used. Common in ice cream, low fat products, gluten free bakery and sauces.

What the evidence says. Falls in the same emulsifier and gut research bucket as polysorbate 80, with early human work hinting at effects on the microbiome. Interesting, not conclusive.

Regulatory status UK Permitted EU Permitted US Permitted

Permitted with limits.

Assessed against EFSA. Full entry for E466

E471 Mono- and diglycerides of fatty acids
Emulsifier Low limited evidence

What it is. Fat derived emulsifiers, closely related to ordinary dietary fats.

Why it is used. One of the most used additives in food: bread, margarine, ice cream, cakes and sauces.

What the evidence says. The body handles these much as it handles other fats, and EFSA's re-evaluation raised no safety concern at the levels used. They sit in the same broad emulsifier and gut microbiome research question as the others, which remains unsettled.

Regulatory status UK Permitted EU Permitted US Permitted

Permitted without a numerical limit. The fat source is not always stated, which matters for some diets rather than for safety.

Assessed against EFSA. Full entry for E471

Also on the label, not assessed here yet

  • E101 Riboflavin colour
  • E150 Caramel colour
  • E1520 Propane-1,2-diol carrier
  • E160 Carotenes colour
  • E172 Iron oxides and hydroxides colour
  • E260 Acetic acid acidity regulator
  • E263 Calcium acetate acidity regulator
  • E422 Glycerol other
  • E450 Diphosphates raising agent
  • E472 Esters of mono- and diglycerides emulsifier
  • E500 Sodium carbonates raising agent

Names and jobs come from the register of additives permitted in Great Britain, which we have not finished transcribing: a code shown without a name is a gap in our coverage, not a finding that it is unapproved. Naming one is not grading it either. Full detail appears only where we have an assessment against a named authority, so all of this describes our coverage rather than these additives. Most are common and low concern.

Ingredients

coolete fiavoured spongesugar, wwheat flour, pasteurised egg, margarine non hydrogenated paim and rapeseed oil, water, emulsifier: e471), rapeseed oil, butter, fat reduced cocoa powder, humectant: vegetable glycerine: modified starch, milk derivatives, whole milk power. stabilisers: e263, e450(a): dried glucose syrup. emulsifiers: e471, e472(b): flavouring, salt. colour: e160(b), e101: raising agents : e500, e450(a): chocolate flavoured fudge (sugar, fat reduced cocoa powder, margarine non hydrogenated palm and rapeseed oil, water, emulsifier. e471). skimmed milk power, humectant: vegetable glycerine: glucose syrup, colour e150(c). e172, e129: acetic acid. flavouring. propylene glycol. thickener: e466: caramel, sugar syrup). allergens are in capitals. may contain traces of nut. frozen roducts store - 18°c to defrost - remove all packaging leaving in refrigerator for 6-8 hours. once defrosted store at 1-4 celsius. do not refreeze after defrosting. it is recommended that the product is displayed for up to 40 minutes only. shelf life after defrosting 7 days. 10 cody road, canning town, london e16 4sr tel: 020 7511 5666 fax: 020 7511 3828

As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.

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