Iceland ridiculously crispy straight cut chips
Processing
4
Ultra-processed
Group 4 of 4 on the NOVA scale
Additives listed
4
0 we grade moderate or higher
3 of them not yet assessed here
Fat per 100g
7g
Medium
UK FSA front of pack threshold
Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.
Additives (4)
This label lists 2 raising agents, 1 colour and 1 thickener or gelling agent.
E100
Curcumin
Yellow colour
What it is. The yellow pigment from turmeric root.
Why it is used. Colours mustards, sauces, dairy, confectionery and savoury snacks.
What the evidence says. A plant pigment people have eaten as a spice for a very long time, and regulators treat it as safe with an acceptable daily intake. EFSA noted that children who eat a lot of the foods it is used in could approach that intake, which is a reason to watch total use rather than a sign of harm.
Permitted with maximum levels in the foods where it is allowed.
Assessed against EFSA, JECFA. Full entry for E100
Also on the label, not assessed here yet
- E1400 Dextrin thickener
- E450 Diphosphates raising agent
- E500 Sodium carbonates raising agent
Names and jobs come from the register of additives permitted in Great Britain, which we have not finished transcribing: a code shown without a name is a gap in our coverage, not a finding that it is unapproved. Naming one is not grading it either. Full detail appears only where we have an assessment against a named authority, so all of this describes our coverage rather than these additives. Most are common and low concern.
Ingredients
potato (89%), sunflower oil (5%), modified potato starch, rice flour, potato starch, salt, dextrin, dextrose, spice extracts (capsicum extract, turmeric extract), raising agents: sodium carbonates, disodium dihydrogen pyrophosphate
As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.