omj berry blast

Unknown brand

5000382104346

Processing

4

Ultra-processed

Group 4 of 4 on the NOVA scale

Additives listed

3

0 we grade moderate or higher

1 of them not yet assessed here

Nutrients

Nothing above the low band

Or no figures recorded at all

Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.

This label lists 1 acidity regulator, 1 preservative and 1 sweetener.

E202 Potassium sorbate
Preservative
Low moderate evidence

What it is. The potassium salt of sorbic acid, which stops mould and yeast growth.

Why it is used. Used in cheese, baked goods, dried fruit, wine and dressings.

What the evidence says. Widely used and long regarded as one of the gentler preservatives. EFSA's 2015 re-evaluation lowered the acceptable daily intake and noted gaps in the genotoxicity data, asking for more work, while finding no evidence of harm at the levels actually used.

Regulatory status UK Permitted EU Permitted US Permitted

Permitted with maximum levels. EFSA has asked for further data rather than restricted it.

Assessed against EFSA. Full entry for E202

E950 Acesulfame K
Artificial sweetener
Low moderate evidence

What it is. A calorie free intense sweetener, often blended with other sweeteners to round out taste.

Why it is used. Used in diet drinks, dairy and confectionery.

What the evidence says. Long treated as safe by regulators. Some recent research on sweeteners and the gut microbiome is ongoing, but nothing has changed the official safety position.

Regulatory status UK Permitted EU Permitted US Permitted

Permitted with an acceptable daily intake in all three regions.

Assessed against EFSA, JECFA. Full entry for E950

Also on the label, not assessed here yet

  • E296 Malic acid acidity regulator

Names and jobs come from the register of additives permitted in Great Britain, which we have not finished transcribing: a code shown without a name is a gap in our coverage, not a finding that it is unapproved. Naming one is not grading it either. Full detail appears only where we have an assessment against a named authority, so all of this describes our coverage rather than these additives. Most are common and low concern.

Carbonated Water, Fruit Juices from Concentrate 45% (Apple 44%, Raspberry 0.5%, Blueberry 0.5%), Natural Flavourings, Acid (Malic Acid), Natural Raspberry Flavouring, Natural Blueberry Flavouring, Black Carrot Concentrate, Preservative (Potassium Sorbate), Sweetener (Acesulfame K). Contains naturally occurring sugars. LIDLED

As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.

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