Milk chocolate sweet popcorn egg
Processing
4
Ultra-processed
Group 4 of 4 on the NOVA scale
Additives listed
9
1 we grade moderate or higher
5 of them not yet assessed here
Nutrients
–
Nothing above the low band
Or no figures recorded at all
Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.
Additives (9)
This label lists 4 colours, 1 acidity regulator, 1 emulsifier, 1 glazing agent, 1 preservative and 1 raising agent.
E171
Titanium dioxide
Whitener and opacifier
What it is. A bright white pigment used to make sweets, icing, sauces and coatings look opaque and white.
Why it is used. Purely cosmetic. It changes appearance, not taste or safety of the food.
What the evidence says. In 2021 the EU food safety body EFSA concluded it could no longer be considered safe as a food additive, mainly because possible genetic damage from the tiny particles could not be ruled out. That is a precautionary call rather than proof of harm in people.
Banned as a food additive in the EU since 2022. Still permitted in the UK and the US, which reached different conclusions on the same evidence. A clear case of the same additive, different rules.
Assessed against EFSA, UK FSA, US FDA. Full entry for E171
E160A
Carotenes
Yellow to orange colour
What it is. The orange pigments found in carrots and other vegetables, either extracted or made synthetically.
Why it is used. Colours margarine, soft drinks, dairy, and sweets.
What the evidence says. The same compound the body turns into vitamin A, and safe at the levels used in food. High dose beta-carotene supplements have been linked to harm in smokers, but those doses are far above anything a colour in food delivers, and conflating the two is a common mistake.
Permitted. The supplement findings apply to concentrated doses, not to food colouring.
Assessed against EFSA, JECFA. Full entry for E160A
E322
Lecithin
Emulsifier
What it is. A natural emulsifier, usually from soya or sunflower.
Why it is used. Keeps chocolate smooth and stops ingredients separating.
What the evidence says. Safe and widely used. Only relevant if the source, such as soya, is an allergen for you.
Permitted freely. Source allergen must be declared.
Assessed against EFSA, JECFA. Full entry for E322
E330
Citric acid
Acidity regulator
What it is. A mild acid found naturally in citrus fruit, made commercially by fermentation.
Why it is used. Adds tartness, balances flavour and helps preserve. One of the most used additives in food.
What the evidence says. Safe at food levels. No credible health concern for the additive itself.
Permitted freely.
Assessed against EFSA, JECFA. Full entry for E330
Also on the label, not assessed here yet
- E150 Caramel colour
- E163 Anthocyanins colour
- E200 Sorbic acid preservative
- E500 Sodium carbonates raising agent
- E904 Shellac glazing agent
Names and jobs come from the register of additives permitted in Great Britain, which we have not finished transcribing: a code shown without a name is a gap in our coverage, not a finding that it is unapproved. Naming one is not grading it either. Full detail appears only where we have an assessment against a named authority, so all of this describes our coverage rather than these additives. Most are common and low concern.
Ingredients
milk chocolate (49%) (sugar, milk powder, cocoa butter", cocoa mass", emulsifier: lecithins (soya), vanilla extract), white chocolate (19%) (sugar, cocoa butter*, milk powder, emulsifier: lecithins (soya), vanilla extract), toffee popcorn (corn, rapeseed oil, glucose syrup, flavouring, sea salt, colour: caramel, emulsifier: lecithins (sunflower)), milk chocolate sugar mini egg [milk chocolate (sugar, cocoa butter*, skimmed milk powder, cocoa mass", whole milk powder, whey (milk), butterfat (milk), emulsifier: lecithins (soya), flavouring), sugar, colours: anthocyanins, beta carotene, titanium dioxide, iron oxides and hydroxides, glazing agent: gum arabic plant extracts (beetroot, spirulina)], white chocolate with caramelised sugar (sugar, cocoa butter", milk powder, skimmed milk powder, milk fat, caramelised sugar, whey powder (milk), cocoa mass*, emulsifier: lecithins (sunflower), flavouring, sea salt), sugar, glazing agents: shellac, gum arabic glucose syrup, sucrose, raising agent: sodium carbonates, sea salt, rice flour, coconut oil, acidity regulator: citric acid, preservative: sorbic acid, milk chocolate contains cocoa solids 35% minimum, milk solids 19% minimum, white chocolate contains milk solids 21% minimum,
As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.