Firy hot Mega puffs
Processing
4
Ultra-processed
Group 4 of 4 on the NOVA scale
Additives listed
6
0 we grade moderate or higher
4 of them not yet assessed here
Fat per 100g
33.80g
High
UK FSA front of pack threshold
Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.
Additives (6)
This label lists 2 antioxidants, 2 flavour enhancers, 1 acidity regulator and 1 colour.
E300
Ascorbic acid (vitamin C)
Antioxidant
What it is. Vitamin C, added to protect colour and flavour and sometimes to fortify.
Why it is used. Stops browning in juices and cut fruit, protects fats, and boosts vitamin content.
What the evidence says. Beneficial and harmless at the levels used. Included here as a reminder that an E number is just a code, and plenty of them are ordinary nutrients.
Permitted freely, no concern.
Assessed against EFSA, JECFA. Full entry for E300
E330
Citric acid
Acidity regulator
What it is. A mild acid found naturally in citrus fruit, made commercially by fermentation.
Why it is used. Adds tartness, balances flavour and helps preserve. One of the most used additives in food.
What the evidence says. Safe at food levels. No credible health concern for the additive itself.
Permitted freely.
Assessed against EFSA, JECFA. Full entry for E330
Also on the label, not assessed here yet
- E160C Paprika extract, capsanthin colour
- E392 Extracts of rosemary antioxidant
- E627 Disodium guanylate flavour enhancer
- E631 Disodium inosinate flavour enhancer
Names and jobs come from the register of additives permitted in Great Britain, which we have not finished transcribing: a code shown without a name is a gap in our coverage, not a finding that it is unapproved. Naming one is not grading it either. Full detail appears only where we have an assessment against a named authority, so all of this describes our coverage rather than these additives. Most are common and low concern.
Ingredients
maize, rapeseed oil, sugar, glucose syrup, salt, whey powder (milk), flavouring, potassium chloride, acidity regulator: citric acid, potato maltodextrin, tapioca maltodextrin, colour: paprika extract, flavour enhancers: disodium guanylate, disodium inosinate, pimento, antioxidants: ascorbic acid, extracts of rosemary, allergy advice: for allergens, see ingredients in bold, dietary advice: suitable for vegetarians, no artificial colours or preservatives, warning to avoid danger of suffocation, keep this wrapper away from babies and small children, 130ge
As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.