Flix 'N' Mix
Processing
4
Ultra-processed
Group 4 of 4 on the NOVA scale
Additives listed
25
1 we grade moderate or higher
22 of them not yet assessed here
Sugars per 100g
55.90g
High
UK FSA front of pack threshold
Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.
Additives (25)
This label lists 12 colours, 7 acidity regulators, 3 thickeners and gelling agents, 2 glazing agents and 1 raising agent.
E171
Titanium dioxide
Whitener and opacifier
What it is. A bright white pigment used to make sweets, icing, sauces and coatings look opaque and white.
Why it is used. Purely cosmetic. It changes appearance, not taste or safety of the food.
What the evidence says. In 2021 the EU food safety body EFSA concluded it could no longer be considered safe as a food additive, mainly because possible genetic damage from the tiny particles could not be ruled out. That is a precautionary call rather than proof of harm in people.
Banned as a food additive in the EU since 2022. Still permitted in the UK and the US, which reached different conclusions on the same evidence. A clear case of the same additive, different rules.
Assessed against EFSA, UK FSA, US FDA. Full entry for E171
E100
Curcumin
Yellow colour
What it is. The yellow pigment from turmeric root.
Why it is used. Colours mustards, sauces, dairy, confectionery and savoury snacks.
What the evidence says. A plant pigment people have eaten as a spice for a very long time, and regulators treat it as safe with an acceptable daily intake. EFSA noted that children who eat a lot of the foods it is used in could approach that intake, which is a reason to watch total use rather than a sign of harm.
Permitted with maximum levels in the foods where it is allowed.
Assessed against EFSA, JECFA. Full entry for E100
E330
Citric acid
Acidity regulator
What it is. A mild acid found naturally in citrus fruit, made commercially by fermentation.
Why it is used. Adds tartness, balances flavour and helps preserve. One of the most used additives in food.
What the evidence says. Safe at food levels. No credible health concern for the additive itself.
Permitted freely.
Assessed against EFSA, JECFA. Full entry for E330
Also on the label, not assessed here yet
- E120 Cochineal, carminic acid, carmines colour
- E133 Brilliant blue FCF colour
- E140 Chlorophylls and chlorophyllins colour
- E141 Copper complexes of chlorophylls colour
- E150A Plain caramel colour
- E150C Ammonia caramel colour
- E160C Paprika extract, capsanthin colour
- E161B Lutein colour
- E162 Beetroot red, betanin colour
- E163 Anthocyanins colour
- E260 Acetic acid acidity regulator
- E270 Lactic acid acidity regulator
- E296 Malic acid acidity regulator
- E297 Fumaric acid acidity regulator
- E334 Tartaric acid acidity regulator
- E350 Sodium malates acidity regulator
- E414 Acacia gum (gum arabic) thickener
- E428 Gelatine thickener
- E440 Pectin thickener
- E500 Sodium carbonates raising agent
- E901 Beeswax glazing agent
- E903 Carnauba wax glazing agent
Names and jobs come from the register of additives permitted in Great Britain, which we have not finished transcribing: a code shown without a name is a gap in our coverage, not a finding that it is unapproved. Naming one is not grading it either. Full detail appears only where we have an assessment against a named authority, so all of this describes our coverage rather than these additives. Most are common and low concern.
Ingredients
glucose syrup, sugar, water, maize starch, modified potato starch, beef gelatine, pork gelatine, glucose-fructose syrup, colours: curcumin, paprika extract, anthocyanins, plain caramel, ammonia caramel, copper complexes of chlorophylls and chlorophyllins, carmines, beetroot red, titanium dioxide, brilliant blue fcf, chlorophylls and chlorophyllins, lutein, acids: lactic acid, citric acid, malic acid, sodium malates, acetic acid, fumaric acid, tartaric acid, modified maize starch, modified wheat starch, fruit juice from concentrates (apple, grape, orange, blackcurrant, lime, raspberry, pear, lemon), flavourings, dextrose, acidity regulator: citric acid, sodium carbonates, fruit and plant extracts (black carrot concentrate, spirulina concentrate, safflower extract, apple juice from concentrate, radish juice concentrate, blackcurrant juice from concentrate, elderberry concentrate), modified tapioca starch, glazing agents: carnauba wax, gum arabic, beeswax, coconut oil, thickener: pectins,
As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.