Birthday cake High protein bar
Processing
4
Ultra-processed
Group 4 of 4 on the NOVA scale
Additives listed
6
0 we grade moderate or higher
4 of them not yet assessed here
Saturates per 100g
7.40g
High
UK FSA front of pack threshold
Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.
Additives (6)
This label lists 3 colours, 2 sweeteners and 1 additive.
E955
Sucralose
Artificial sweetener
What it is. An intense sweetener made from sugar, around 600 times sweeter, so it is used in very small amounts.
Why it is used. Sweetens diet drinks, tabletop sweeteners, dairy and baked goods.
What the evidence says. Regulators have treated it as safe for decades and the acceptable daily intake has not changed. Newer laboratory work on a breakdown product, and the general question of sweeteners and the gut microbiome, keep it under discussion, but that work is early and has not moved any official position.
Permitted with an acceptable daily intake in all three regions.
Assessed against EFSA, JECFA. Full entry for E955
E100
Curcumin
Yellow colour
What it is. The yellow pigment from turmeric root.
Why it is used. Colours mustards, sauces, dairy, confectionery and savoury snacks.
What the evidence says. A plant pigment people have eaten as a spice for a very long time, and regulators treat it as safe with an acceptable daily intake. EFSA noted that children who eat a lot of the foods it is used in could approach that intake, which is a reason to watch total use rather than a sign of harm.
Permitted with maximum levels in the foods where it is allowed.
Assessed against EFSA, JECFA. Full entry for E100
Also on the label, not assessed here yet
- E162 Beetroot red, betanin colour
- E163 Anthocyanins colour
- E422 Glycerol other
- E965 Maltitol sweetener
Names and jobs come from the register of additives permitted in Great Britain, which we have not finished transcribing: a code shown without a name is a gap in our coverage, not a finding that it is unapproved. Naming one is not grading it either. Full detail appears only where we have an assessment against a named authority, so all of this describes our coverage rather than these additives. Most are common and low concern.
Ingredients
m rotein bar with white chocolate coating and sprinkles, with sweeteners, ents: white chocolate with sweetener (21%) [sweetener: maltitols, cocoa butter, whole milk powder, emulsifier: lec en hydrolysate, humectant: glycerol, concentrated milk protein, calcium caseinate (milk), whey protein isolate (milk), paim s potato starch, rice flour, cocoa butter, colours: anthocyanins, beetroot red, brilliant blue fcf curcumin, riboflavins) ver) potato starch, sweetener: sucralose, colour: curcumin extract, ergens see ingredients in bold, may also contain nuts, peanuts, oluten sources, sesame and soya
As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.