Unwrapped Food

Soft Bakes filled strawberry

Harvest Morn

4088600214122

Processing

4

Ultra-processed

Group 4 of 4 on the NOVA scale

Additives listed

9

0 we grade moderate or higher

7 of them not yet assessed here

Sugars per 100g

17g

Medium

UK FSA front of pack threshold

Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.

Additives (9)

This label lists 3 acidity regulators, 2 additives, 2 raising agents, 1 emulsifier and 1 thickener or gelling agent.

E322 Lecithin
Emulsifier No real concern strong evidence

What it is. A natural emulsifier, usually from soya or sunflower.

Why it is used. Keeps chocolate smooth and stops ingredients separating.

What the evidence says. Safe and widely used. Only relevant if the source, such as soya, is an allergen for you.

Regulatory status UK Permitted EU Permitted US Permitted

Permitted freely. Source allergen must be declared.

Assessed against EFSA, JECFA. Full entry for E322

E330 Citric acid
Acidity regulator No real concern strong evidence

What it is. A mild acid found naturally in citrus fruit, made commercially by fermentation.

Why it is used. Adds tartness, balances flavour and helps preserve. One of the most used additives in food.

What the evidence says. Safe at food levels. No credible health concern for the additive itself.

Regulatory status UK Permitted EU Permitted US Permitted

Permitted freely.

Assessed against EFSA, JECFA. Full entry for E330

Also on the label, not assessed here yet

  • E1200 Polydextrose other
  • E296 Malic acid acidity regulator
  • E331 Sodium citrates acidity regulator
  • E422 Glycerol other
  • E440 Pectin thickener
  • E500 Sodium carbonates raising agent
  • E503 Ammonium carbonates raising agent

Names and jobs come from the register of additives permitted in Great Britain, which we have not finished transcribing: a code shown without a name is a gap in our coverage, not a finding that it is unapproved. Naming one is not grading it either. Full detail appears only where we have an assessment against a named authority, so all of this describes our coverage rather than these additives. Most are common and low concern.

Ingredients

Wheat Flour, WHOLEGRAIN CEREALS (17%) (Buckwheat Groats, Oat Flakes, Wholegrain Barley Flour, Wholegrain Wheat Flour, Wholegrain Spelt Wheat Flour), STRAWBERRY FLAVOURED FILLING (16%) (Glucose Syrup, Humectant: Glycerol; Polydextrose, Strawberry Purée Concentrate, Gelling Agent: Pectins; Apple Fibre, Acidity Regulators: Citric Acid, Sodium Citrates, Malic Acid, Calium Citrates; Natural Strawberry Flavouring, Plant Extracts (Concentrated Bladck Carrot Juice)), Rapeseed Oil, Sugar, Isomaltulose*** Com Starch, Rice Flour, Humectant: Glycerol; Inulin, Salt, Wheat Gluten, Emulsifier: Lecithins (Rapeseed); Vitamin and Mineral Mix (Magnesium, Iron, Vitamin B6, Folate), Malted Wheat Flour, Natural Flavourings, Raising Agents: Sodium Carbonates, Ammonium Carbonates; Skimmed Milk Powder, Pasteurised Egg, Wheat Starch, Acid: Citric Acid.

As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.

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