MULTIVITAMIN BOOST
Processing
4
Ultra-processed
Group 4 of 4 on the NOVA scale
Additives listed
1
0 we grade moderate or higher
Counted from the label, not by quantity
Sugars per 100ml
9.60g
Medium
UK FSA front of pack threshold
Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.
Additives (1)
This label lists 1 colour.
E160A
Carotenes
Yellow to orange colour
What it is. The orange pigments found in carrots and other vegetables, either extracted or made synthetically.
Why it is used. Colours margarine, soft drinks, dairy, and sweets.
What the evidence says. The same compound the body turns into vitamin A, and safe at the levels used in food. High dose beta-carotene supplements have been linked to harm in smokers, but those doses are far above anything a colour in food delivers, and conflating the two is a common mistake.
Permitted. The supplement findings apply to concentrated doses, not to food colouring.
Assessed against EFSA, JECFA. Full entry for E160A
Ingredients
apple juice from concentrate (40%), orange juice from concentrate (28%), peach purée (9%), grape juice from concentrate, pineapple juice from concentrate (4%), passion fruit juice from concentrate, apricot purée from concentrate, mandarin juice from concentrate, banana purée, mango purée from concentrate, lime juice from concentrate, guava purée, vitamin c, vitamin e, niacin, biotin, pantothenic acid, colour: beta carotene, folic acid, vitamin b6, vitamin b12, thiamin.
As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.