Wholemeal seeded
Processing
4
Ultra-processed
Group 4 of 4 on the NOVA scale
Additives listed
2
0 we grade moderate or higher
Counted from the label, not by quantity
Fat per 100g
8.79g
Medium
UK FSA front of pack threshold
Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.
Additives (2)
This label lists 1 antioxidant and 1 emulsifier.
E300
Ascorbic acid (vitamin C)
Antioxidant
What it is. Vitamin C, added to protect colour and flavour and sometimes to fortify.
Why it is used. Stops browning in juices and cut fruit, protects fats, and boosts vitamin content.
What the evidence says. Beneficial and harmless at the levels used. Included here as a reminder that an E number is just a code, and plenty of them are ordinary nutrients.
Permitted freely, no concern.
Assessed against EFSA, JECFA. Full entry for E300
E322
Lecithin
Emulsifier
What it is. A natural emulsifier, usually from soya or sunflower.
Why it is used. Keeps chocolate smooth and stops ingredients separating.
What the evidence says. Safe and widely used. Only relevant if the source, such as soya, is an allergen for you.
Permitted freely. Source allergen must be declared.
Assessed against EFSA, JECFA. Full entry for E322
Ingredients
wholemeal wheat flour, water, 14% mixed seeds (brown linseeds, sunflower seeds, toasted brown linseeds, toasted sunflower seeds, pumpkin seeds, poppy seeds, millet seeds, golden linseeds), yeast, wheat gluten, salt, malted barley flour, brown sugar, fermented wheat flour, wheat flour (wheat flour, calcium carbonate, iron, niacin, thiamin), soya flour, palm oil, spirit vinegar, palm fat, rapeseed oil, emulsifier: rapeseed lecithins, caramelised sugar syrup, flour treatment agent: ascorbic acid, allergy advice for allergens, including cereals containing gluten, see ingredients in bold, lidl
As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.