Rich and Fruity Hot Cross Buns

Name: Rich and Fruity Hot Cross Buns
Brand: M&S Collection

M&S Collection

29439553

Processing

Ultra-processed

Group 4 of 4 on the NOVA scale

Additives listed

0 we grade moderate or higher

1 of them not yet assessed here

Sugars per 100g

25.10g

High

UK FSA front of pack threshold

Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.

Additives (2)

This label lists 1 antioxidant and 1 thickener or gelling agent.

E300 Ascorbic acid (vitamin C)
Antioxidant No real concern strong evidence

What it is. Vitamin C, added to protect colour and flavour and sometimes to fortify.

Why it is used. Stops browning in juices and cut fruit, protects fats, and boosts vitamin content.

What the evidence says. Beneficial and harmless at the levels used. Included here as a reminder that an E number is just a code, and plenty of them are ordinary nutrients.

Regulatory status UK Permitted EU Permitted US Permitted

Permitted freely, no concern.

Assessed against EFSA, JECFA. Full entry for E300

Also on the label, not assessed here yet

E1400 Dextrin thickener

Names and jobs come from the register of additives permitted in Great Britain, which we have not finished transcribing: a code shown without a name is a gap in our coverage, not a finding that it is unapproved. Naming one is not grading it either. Full detail appears only where we have an assessment against a named authority, so all of this describes our coverage rather than these additives. Most are common and low concern.

Ingredients

Wheatflour* · Earl Grey Soaked Vine Fruit (26%) (Vostizza Currants · Flame Raisins · Golden Raisins (contains Sulphites) · Earl Grey Tea (Water · Dried Tea · Natural Bergamot Flavouring) · Water · Wildfarmed Wheatflour* (8%) · Unsalted Butter (Milk) · Dried Apricots (contains Sulphites) (4.5%) · Candied Orange Peel (4%) (Orange Peel · Glucose-Fructose Syrup · Sugar) · Sweetened Dried Cranberries (3%) (Cranberries · Sugar · Sunflower Oil) · Demerara Sugar · Pasteurised Egg · Yeast · Dried Wheat Gluten · Honey · Dextrin · Ground Spices (Sweet Cinnamon (Cassia) · Ginger · Cardamon · Cloves · Black Pepper · Cinnamon · Bourbon Vanilla · Coriander Seeds) · Salt · Extra Virgin Olive Oil · Vanilla Extract · Orange Oil · Flour Treatment Agent: Ascorbic Acid

As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.

Processing level

NOVA group 4: Ultra-processed

Industrial formulations with additives, isolates and ingredients you would not cook with at home. The strongest modern evidence links high intake of these to poorer health outcomes.

Nutrients per 100g

Fat

4.80g

Medium

Saturates

2.40g

Medium

Sugars

25.10g

High

Salt

0.38g

Medium

Judged on the UK FSA front of pack thresholds for solid foods. A dash means the source has no figure, which is not the same as a low one.

Where this came from

Product data from Open Food Facts, which is crowd sourced and can be incomplete or out of date. Photograph from the same source, under the Creative Commons Attribution ShareAlike licence. Our copy is from 17 August 2026: Open Food Facts is checked every night, and a product is rewritten only when its record there has changed, so an older date means the source has not moved rather than that we stopped looking. Something wrong? Correcting it at the source fixes it here and everywhere else that uses the same data. If the problem is one of our additive assessments, tell us.

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