Fruit & Grain Strawberry
Processing
4
Ultra-processed
Group 4 of 4 on the NOVA scale
Additives listed
14
0 we grade moderate or higher
11 of them not yet assessed here
Sugars per 100g
33g
High
UK FSA front of pack threshold
Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.
Additives (14)
This label lists 3 acidity regulators, 3 colours, 3 raising agents, 2 preservatives, 2 thickeners and gelling agents and 1 additive.
E202
Potassium sorbate
Preservative
What it is. The potassium salt of sorbic acid, which stops mould and yeast growth.
Why it is used. Used in cheese, baked goods, dried fruit, wine and dressings.
What the evidence says. Widely used and long regarded as one of the gentler preservatives. EFSA's 2015 re-evaluation lowered the acceptable daily intake and noted gaps in the genotoxicity data, asking for more work, while finding no evidence of harm at the levels actually used.
Permitted with maximum levels. EFSA has asked for further data rather than restricted it.
Assessed against EFSA. Full entry for E202
E466
Carboxymethyl cellulose
Thickener and stabiliser
What it is. A modified plant fibre used to thicken and stabilise.
Why it is used. Common in ice cream, low fat products, gluten free bakery and sauces.
What the evidence says. Falls in the same emulsifier and gut research bucket as polysorbate 80, with early human work hinting at effects on the microbiome. Interesting, not conclusive.
Permitted with limits.
Assessed against EFSA. Full entry for E466
E330
Citric acid
Acidity regulator
What it is. A mild acid found naturally in citrus fruit, made commercially by fermentation.
Why it is used. Adds tartness, balances flavour and helps preserve. One of the most used additives in food.
What the evidence says. Safe at food levels. No credible health concern for the additive itself.
Permitted freely.
Assessed against EFSA, JECFA. Full entry for E330
Also on the label, not assessed here yet
- E160B Annatto, bixin, norbixin colour
- E163 Anthocyanins colour
- E170 Calcium carbonate colour
- E281 Sodium propionate preservative
- E331 Sodium citrates acidity regulator
- E341 Calcium phosphates raising agent
- E422 Glycerol other
- E440 Pectin thickener
- E450 Diphosphates raising agent
- E500 Sodium carbonates raising agent
- E501 Potassium carbonates acidity regulator
Names and jobs come from the register of additives permitted in Great Britain, which we have not finished transcribing: a code shown without a name is a gap in our coverage, not a finding that it is unapproved. Naming one is not grading it either. Full detail appears only where we have an assessment against a named authority, so all of this describes our coverage rather than these additives. Most are common and low concern.
Ingredients
strawberry purée (40%)(sugar,strawberries (23%), modified maize starch, humectant: glycerol, gelling agent: pectins, firming agent calcium carbonate, acid: citric acid, natural flavouring, preservative: potassium sorbate, colours:annatto, anthocyanins; acidity regulator: sodium citrates), wheat flour (19%) (wheat flour, calcium carbonate, iron, niacin, thiamin), sunflower oil, humectant glycerol, oat bran (4%), pasteurised egg, raisins(4%)(raisins, sunflower oil), wholegrain oat flakes (3,5%), molasses, brown sugar, oat flour (3%), vitamins and minerals (vitamin a, calcium, niacin, iron, zinc oxide, vitamin b6, riboflavin, thiamin, folic acid), invert sugar syrup, wheat bran (1%), raising agents: diphosphates, sodium carbonates, calcium phosphates, calcium sulphate; maize starch, stabiliser: carboxy methyl cellulose; honey, salt, acidity regulator: potassium carbonates; preservative: sodium propionate.
As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.