PRIME Original Flavour Energy Drink
Processing
4
Ultra-processed
Group 4 of 4 on the NOVA scale
Additives listed
6
0 we grade moderate or higher
3 of them not yet assessed here
Nutrients
–
Nothing above the low band
Or no figures recorded at all
Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.
Additives (6)
This label lists 2 preservatives, 2 sweeteners, 1 emulsifier and 1 thickener or gelling agent.
E202
Potassium sorbate
Preservative
What it is. The potassium salt of sorbic acid, which stops mould and yeast growth.
Why it is used. Used in cheese, baked goods, dried fruit, wine and dressings.
What the evidence says. Widely used and long regarded as one of the gentler preservatives. EFSA's 2015 re-evaluation lowered the acceptable daily intake and noted gaps in the genotoxicity data, asking for more work, while finding no evidence of harm at the levels actually used.
Permitted with maximum levels. EFSA has asked for further data rather than restricted it.
Assessed against EFSA. Full entry for E202
E211
Sodium benzoate
Preservative
What it is. A preservative that stops yeasts, moulds and some bacteria growing in acidic foods.
Why it is used. Used in soft drinks, sauces, pickles and dressings.
What the evidence says. EFSA re-evaluated it in 2016 and kept an acceptable daily intake, with normal exposure below it. The known issue is specific: in acidic drinks that also contain vitamin C, benzoate can form small amounts of benzene, so manufacturers reformulated to avoid the combination. It was also present in the drink mixes used in the Southampton hyperactivity study, though the warning requirement that followed applies to the colours rather than to benzoate.
Permitted with maximum levels in the foods where it is allowed.
Assessed against EFSA, UK FSA. Full entry for E211
E950
Acesulfame K
Artificial sweetener
What it is. A calorie free intense sweetener, often blended with other sweeteners to round out taste.
Why it is used. Used in diet drinks, dairy and confectionery.
What the evidence says. Long treated as safe by regulators. Some recent research on sweeteners and the gut microbiome is ongoing, but nothing has changed the official safety position.
Permitted with an acceptable daily intake in all three regions.
Assessed against EFSA, JECFA. Full entry for E950
Also on the label, not assessed here yet
- E414 Acacia gum (gum arabic) thickener
- E445 Glycerol esters of wood rosin emulsifier
- E968 Erythritol sweetener
Names and jobs come from the register of additives permitted in Great Britain, which we have not finished transcribing: a code shown without a name is a gap in our coverage, not a finding that it is unapproved. Naming one is not grading it either. Full detail appears only where we have an assessment against a named authority, so all of this describes our coverage rather than these additives. Most are common and low concern.
Ingredients
CARBONATED WATER, COCONUT WATER FROM CONCENTRATE, ACID (CITF C ACID), ERYTHRITOL, CALCIUM, POTASSIUM, SOI IUM CITRATE CAFFEINE, FLAVOURING, SWEETENERS (SUCRALOSE ACESULFAME K), PRESERVATIVES (POTASSIUM SORBATE, SODIUM BENZOATE), THEANINE (CAMELLIA SINENSIS), INOSITOL, GLUCORONOLACTONE, TAURINE, STABILISERS (GUM ACACIA, GLYCEROL ESTER OF WOOD ROSINS), VITAMIN B6, VITAMIN B12. "VITAMIN B6 AND B12 SUPPORT ENERGY YIELDING METABOLISM
As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.