Mike and Ike Strawberry Soda

Unknown brand

0729228060053

Processing

4

Ultra-processed

Group 4 of 4 on the NOVA scale

Additives listed

2

1 we grade moderate or higher

Counted from the label, not by quantity

Nutrients

Nothing above the low band

Or no figures recorded at all

Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.

This label lists 1 acidity regulator and 1 colour.

E129 Allura Red AC
Red colour
Moderate moderate evidence

What it is. A synthetic red dye, sometimes labelled Red 40 in the US.

Why it is used. Colours sweets, drinks, cereals and baked goods.

What the evidence says. Another Southampton Six colour. Beyond the hyperactivity signal, some newer animal research on gut inflammation has renewed interest, though that is early and not settled in humans.

Regulatory status UK Permitted with limits or a warning EU Permitted with limits or a warning US Permitted with limits or a warning

Children's activity warning in the UK and EU. In the US it remains permitted, though several states have moved to restrict synthetic dyes in school food.

Assessed against UK FSA, EFSA, US FDA. Full entry for E129

E330 Citric acid
Acidity regulator
No real concern strong evidence

What it is. A mild acid found naturally in citrus fruit, made commercially by fermentation.

Why it is used. Adds tartness, balances flavour and helps preserve. One of the most used additives in food.

What the evidence says. Safe at food levels. No credible health concern for the additive itself.

Regulatory status UK Permitted EU Permitted US Permitted

Permitted freely.

Assessed against EFSA, JECFA. Full entry for E330

filtered carbonated water, high fructose benzoate(preservative), corn syrup, citric acid, sodium natural , artificial flavor, and red #40,

As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.

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