Pokemon

General Mills

0016000168336

Processing

4

Ultra-processed

Group 4 of 4 on the NOVA scale

Additives listed

4

1 we grade moderate or higher

3 of them not yet assessed here

Sugars per 100g

12g

Medium

UK FSA front of pack threshold

Three separate readings, kept apart on purpose. This is not a score, and none of it says this product is harmful.

This label lists 2 colours, 1 acidity regulator and 1 thickener or gelling agent.

E129 Allura Red AC
Red colour
Moderate moderate evidence

What it is. A synthetic red dye, sometimes labelled Red 40 in the US.

Why it is used. Colours sweets, drinks, cereals and baked goods.

What the evidence says. Another Southampton Six colour. Beyond the hyperactivity signal, some newer animal research on gut inflammation has renewed interest, though that is early and not settled in humans.

Regulatory status UK Permitted with limits or a warning EU Permitted with limits or a warning US Permitted with limits or a warning

Children's activity warning in the UK and EU. In the US it remains permitted, though several states have moved to restrict synthetic dyes in school food.

Assessed against UK FSA, EFSA, US FDA. Full entry for E129

Also on the label, not assessed here yet

  • E133 Brilliant blue FCF colour
  • E339 Sodium phosphates acidity regulator
  • E428 Gelatine thickener

Names and jobs come from the register of additives permitted in Great Britain, which we have not finished transcribing: a code shown without a name is a gap in our coverage, not a finding that it is unapproved. Naming one is not grading it either. Full detail appears only where we have an assessment against a named authority, so all of this describes our coverage rather than these additives. Most are common and low concern.

whole grain corn, sugar, corn meal, corn syrup, modified corn starch, dextrose, canola and/or sunflower oil, salt, tricalcium phosphate, red 40, yellow 5 & 6, blue 1, gelatin, trisodium phosphate, natural and artificial flavor. vitamins and minerals: calcium carbonate, vitamin c (sodium ascorbate), iron and zinc (mineral nutrients), a b vitamin (niacinamide), vitamin be (pyridoxine hydrochloride), vitamin b, (thiamin mononitrate), vitamin a (palmitate), vitamin b2 (riboflavin), vitamin b12, ab vitamin (folic acid), vitamin d3. nistribuited ry cenedo issal es in

As printed on the pack, in the producer's own order: ingredients are listed by weight, so what comes first is most of what is in it. E numbers link to their assessment where we have one.

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