I Can'T Believe It's Not Butter
11 products in the catalogue. NOVA puts 89% of the ones it can classify in group 4, its most processed.
That share is a fact about the 9 products here with a processing group, not a judgement of the brand: NOVA orders aisles rather than the products inside one, and a brand that sells mostly biscuits will sit higher than one that sells mostly vegetables for that reason alone.
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Butter
NOVA group 4 -
Butter
NOVA group 4 -
I Can't Believe It's Not Butter Light
No processing group recorded -
I Can't Believe It's Not Butter! Original
NOVA group 4 -
I Can't Believe It's Not Butter! Original Spread
No processing group recorded -
I can't believe it's not butter
NOVA group 4 -
I can't believe it's so good...
NOVA group 4 -
Margerine
NOVA group 4 -
Original I can’t believe it’s not Butter!
NOVA group 4 -
Spread
NOVA group 4 -
Vegetable spread
NOVA group 2